The Blurb On The Back:
The never-before-told inside story of how English football became the most popular entertainment business on the planet.
The Premier League is a business empire built in only twenty-five years on ambition, experimentation and gambler’s luck. Lead by a motley cast of executives, Russian oligarchs, Arab sheikhs, Asian titans and American tycoons, the Premier League has been carved up, rebranded and exported to a phenomenal 185 countries. Today, players are sold for hundreds of millions, clubs are valued in the billions, and all the while the league struggles to preserve its ‘English’ identity.
Drawing on dozens of exclusive and revelatory interviews from the boardrooms – including executives at Manchester United, Arsenal, Chelsea, Manchester City, Tottenham, West Ham, Leicester City and Aston Villa – this is the definitive account of how the Premier League product took over the world.
The Review (Cut For Spoilers):